Albion was founded in 2002 by Jason Goodman, in Shoreditch in East London. We’ve always specialised in using creativity to reinvent businesses.But we constantly evolve our approach to keep pace with a rapidly changing market.

For our first decade we shaped the propositions, brands and marketing of some of the most successful VC-backed startups in London, partnering with Innocent, Skype, Betfair, Zoopla and King from beta to IPO.

Today we also work with established businesses who want to innovate like the fast-growth businesses trying to disrupt them. For example, we helped conceive and incubate the ‘corporate startups’ giffgaff for O2 Telefonica and for Aviva, building out their propositions, developing their core product, acquiring their first customers, and ultimately scaling their marketing.

We now work with CEOs, CDOs, COOs and CMOs to develop new business strategies, and then collaborate with their teams to make them happen.


We're part of the KBS Global network


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KBS is an advertising agency with offices across North America and China that is best known for its work modernising BMW and Keds.

Attention KBS

Attention is a social agency with offices in New York and Los Angeles and an innovative influencer practice working with brands including American Express and Dunkin Donuts.

Media Kitchen KBS

The Media Kitchen is an inventive, tech-focused planning and buying agency coupled with martech venture fund with offices in New York and London

Our leadership team



Paul Jakimciw

Chief Executive Officer


Glyn Britton

Chief Strategy Officer


Adam Lawrenson

Executive Creative Director

Our charity


The Startup Kitchen is a charity, founded and supported by KBS Albion, that pairs ambitious young founders with proven successful entrepreneurs, advisors and business experts for 1-1 mentoring and masterclasses.


Check out our work


Reimagining the package holiday for the Airbnb era

Thomas Cook

Building an AI-powered global healthcare business

Ada Health

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