We are working with a Berlin-based tech company to create Ada, a new global healthcare business, powered by a partnership between doctors and AI.
Insight, strategy, branding, product innovation and capability building.
When we started working with the healthtech business that would become Ada, they had been in startup mode for 8 years, developing their diagnostic reasoning engine. But they’d been trying to go-to-market as a business-to-business offer, which wasn’t getting traction. They asked us to partner with them to develop a global consumer brand, product experience and marketing approach.