We’re working with the UK’s leading insurance price comparison website to help them transform from a once-a-year website to indispensable household service.
Insight, strategy, branding, product innovation, marketing and capability building.
When we started working with Compare the Market in 2013 they were already the leading price comparison website in the UK, and were growing strongly. Thanks, in large part, to their bold investment in the brilliant meerkat advertising campaign and toy reward scheme.
But they were enlightened enough to know that advertising wasn’t enough to maintain that lead in the modern era. We’ve worked with them to create new products, new brands, new marketing models, and new ways of working to make progress towards this vision.
We worked with Compare the Market’s exec team to help them understand what the threat from venture-backed ‘insurtech’ startups would be, and how they could play to their strengths to respond to it.