We’re working with the UK’s leading insurance price comparison website to help them transform their business model from a once-a-year website to indispensable household concierge.
When we started working with Comparethemarket.com in 2013 they were already the leading price comparison website in the UK, and were growing strongly. Thanks, in large part, to their bold investment in the brilliant meerkat advertising campaign and toy reward series.
But they were enlightened enough to know that this wasn’t enough to maintain that lead in the modern era. They knew they had to start to transform their customer experience to be more distinctive, their customer relationship to be more frequent and loyal, and their business model to move beyond car insurance lead generation.
In the last three years we’ve worked with them to create new products, new brands, new marketing models, and new ways of working to take bold leaps towards this vision.