Congratulations to the joint KBS Albion and Ada team on their recognition at Cannes last night. Their remarkable collaboration was rewarded with a Silver Lion in Innovation.
Not only does this represent the highest UK agency award in this year’s innovation category, it’s also notable for the way in which it was created. For 18 months a blended Albion and Ada team worked between Berlin and London to take a technology and turn it into a product with the potential to have a global impact on healthcare.
Even more remarkable is knowing this work doesn’t exist as some campaign now to be forgotten. In fact, more akin to our seven year relationship taking Skype from Beta page to half a billion users or the creation of giffgaff from scratch, the journey for Ada is just beginning.
Here’s to what’s next.